Influence and Impact: ADC's Advocacy Efforts

We recognize that managing electricity costs is vital for our members' competitiveness and sustainability. In Alberta, rising transmission costs have significantly impacted energy-intensive industries. ADC's advocacy efforts are dedicated to ensuring that these costs, alongside the broader market design, foster an efficient, affordable, and sustainable electricity supply.

Our advocacy extends beyond our members to benefit all Albertans. By advocating for cost-effective and sustainable electricity supply for industrial consumers, we contribute to economic stability and job retention and creation in our province. Through active participation in regulatory proceedings, AESO consultations, and government relations, we actively shape Alberta's electricity market. Additionally, by collaborating with industry organizations, we amplify our advocacy efforts to achieve meaningful outcomes for our members and the broader community.

Intervention in AUC Proceedings

ADC engages in key Alberta Utilities Commission (AUC) proceedings to represent our members' interests in discussions on transmission costs, market design, and regulatory changes. We advocate for cost-effective transmission investments, fair cost allocation, and market mechanisms that enable effective electricity cost management for large industrial consumers.

Participation in AESO Consultations

ADC contributes to AESO's consultation processes, advocating for a more flexible, cost-effective, and efficient electricity system. We provide input on transmission tariff structures, market design changes, demand-side management initiatives, and renewable energy integration, ensuring cost-reflective tariff structures and market incentives for technologies like energy storage and demand response.

Government Relations and Policy Advocacy

ADC's government relations activities aim to support member’s efforts to influence policy and legislation for a sustainable and competitive electricity market in Alberta. We engage with policymakers and key stakeholders to understand how legislative changes for grid modernization, market efficiency, and transitioning to low-carbon energy will impact the economic viability of Alberta's industrial sector.

Industry Collaborations and Partnerships

ADC collaborates with aligned industry associations to amplify our voice and advocacy efforts. Through strategic partnerships and alliances, ADC works closely with relevant industry organizations that share common goals and objectives. These collaborations enable ADC to leverage collective expertise, resources, and influence to address shared challenges and advocate for policies that benefit its members.

Strategic Focus on Economic Growth and Energy Transition

In all its regulatory engagements and government relations efforts, ADC emphasizes the importance of aligning Alberta's energy policy framework with broader economic and environmental objectives.

This involves advocating for policies that not only support the current needs of large industrial consumers but also pave the way for Alberta's energy transition. By participating in AUC proceedings, AESO consultations, and discussions with policy makers, ADC champions a balanced approach to energy policy that encourages innovation, attracts investment, and secures Alberta's position as a leader in sustainable energy development.